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Improve your marketing campaign metrics with this free Salesforce app

Ask any marketer what their challenges are, and measuring campaign effectiveness will be in their top five. Salesforce automatically measures campaign influence on sales opportunities, but there’s a catch. At least one of the opportunity’s contact roles must be a campaign member, which means your users need to consistently add contacts and leads to campaigns. Campaign […]

trustedadvisor-thumb

The rise and fall—and rise again—of the Trusted Advisor

In the last few months of 2001, three professional services consultants—David Maister, Charles Green and Robert Galford—published a smallish, unassuming book called the Trusted Advisor. In it they come to a less than ground-shaking conclusion: that nobody can become successful in business unless they first gain the confidence of their clients. Not rocket science by […]

Simple Survey

4 Ways Simple Survey Increases Response Rates

Capturing the voice of your customer is essential in delivering a better customer experience. Yet, despite all the work being put into your survey programs, your response rates are dwindling. Why? Because customers are increasingly reluctant to volunteer their time to participate in your research. Think about it. How many times have you, yourself, received […]

Service Response Times

Is your service response time killing your customer experience?

This post is part 1 of 1 in the series Response Time Improvement

If a customer is contacting you for help, chances are, they’re already frustrated. Making customers wait for help causes frustrations to rise. Improving service response time can reduce customer frustration and increase customer loyalty. Set expectations and stick to them Research shows that “65% of consumers expect companies to interact with them in real time.” […]

Busy? This new feature of Signature Slayer for Salesforce will help

Are the attachment related lists on your Accounts cluttered with images? Social media icons and logos in email signatures get added to Cases and are rolled up to the parent Account, creating cluttered attachment related lists. These images waste your staff’s time by prompting them to screen irrelevant attachments, impeding your agent’s ability to quickly resolve a […]