Are your customers happy? What do your customers want or need now? A global crisis like COVID-19 will continue to impact the way we work and live for years to come. If one of your goals is to continue to meet and exceed customer expectations, you should be asking these questions continually.
In March 2020 (after the Spring ’20 Release), Salesforce will start enforcing new security policies specifically for Salesforce public sites (Force.com, Site.com, and Communities). The schedule for rollout will be released in February 2020.
Reducing friction is about delivering a great experience by making the process as simple as possible for your customer. In the year ahead we expect that more businesses will be investing in improving four particular areas to reduce customer friction.