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Chad Meyer Boss Academy Radio

IC Spotlight: How Chad Meyer turned a hobby into a leading Salesforce solutions partner

The year is 1996. The Atlanta Olympics thrill spectators, and the Dow Jones crosses 6,000 for the first time. And the fourth season premiere of The X-Files is watched by 20 million viewers. One of those viewers uses a service called America Online to read about his favorite show. After all, as the program repeats […]

Improve your marketing campaign metrics with this free Salesforce app

Ask any marketer what their challenges are, and measuring campaign effectiveness will be in their top five. Salesforce automatically measures campaign influence on sales opportunities, but there’s a catch. At least one of the opportunity’s contact roles must be a campaign member, which means your users need to consistently add contacts and leads to campaigns. Campaign […]