Internet Creations sponsors PhillyForce 2015 - Archive of IC Blog

Internet Creations sponsors PhillyForce 2015

PhillyForce 2015

Internet Creations was excited to sponsor the 3rd Annual PhillyForce conference. The turnout was the best yet, with over 200 registrants.

Internet Creations

Peter Coffee, VP of Strategic Research at, gave a captivating keynote presentation on what the future of application development looks like on the Salesforce1 Platform.

Peter Coffee at PhillyForce 2015

Other session topics included Gamification, Customer Experience, and Voice of the Customer. Internet Creations’ Chad Meyer provided a fascinating presentation titled Moving from Firefighting to Prevention with Voice of the Customer (VOC).

Chad discussed the drivers behind delivering great customer service, as well as the importance of having a solid strategy in place for collecting feedback, analyzing the data, and continuously improving products, services, and processes. “You don’t have to be a multi-billion dollar company like Salesforce to collect ideas from your customers”, he commented.

Chad Meyer at PhillyForce 2015

Toward the end of the presentation, Chad threw a curveball when he introduced Voice of the Agent. At Internet Creations, many great ideas—such as new product features and ways to cut clicks—bubble up from the entire organization. In fact, all of our customer service AppExchange apps, like Simple Survey for Salesforce, were born out of internal needs!

PhillyForce ’15 was a hit, loaded with great content and great people from the Salesforce community. I look forward to next year’s event!

Here are the slides from Chad’s Voice of the Customer (VOC) presentation:


Anthony Pica
Anthony Pica
Director, Marketing at Internet Creations