In this fourth installment of our Operational Efficiency blog series, we explore the impact a great customer experience has on a company’s bottom line. Exceeding customer expectations is the ultimate goal. No customers? No bottom line at all.
Salesforce, as we’ve seen in the first three articles in this series, is a go-to solution for organizations facing common business challenges that stand in the way of customer satisfaction. Read: Operational Efficiency Series: 4 Advantages of Implementing Salesforce; Operational Efficiency Series: Process Automation; and Customizing and Enhancing Your Salesforce Org.
If your company relies on customers, you are in the “people” business. And, if you are in the people business, not prioritizing customer service every minute of every day is the definition of failure. “Seven in 10 Americans said they were willing to spend more with companies they believe provide excellent customer service,” according to an American Express survey. If you aren’t meeting the mark in this arena, you are likely already seeing downward trends with regard to sales, repeat business and referrals.
When it comes to Maximizing Operational Efficiency, it’s Salesforce to the Rescue!
Customers have so many choices when it comes to what to buy and who to buy it from. One wrong move – a problem with shipping, product failure and most definitely negative customer service interactions, can quickly drive your customers straight to your competitor’s door.
The efficiencies created by Salesforce help you keep your customers exactly where you want them.
Bottom line: Salesforce allows companies to provide better support service which not only enhances an organization’s reputation, it also enables an organization to retain clients at high rates, foster longer client relationships and offer more aggressive SLAs.
Internet Creations has not only experienced these advantages first hand, but we also have helped client organizations to realize these benefits for themselves. For more information on how Internet Creations can help you explore Salesforce, from the vantage points of both efficiency and customer service, visit https://www.internetcreations.com/