4 Ways Simple Survey Increases Response Rates - Archive of IC Blog

4 Ways Simple Survey Increases Response Rates

Simple Survey

Capturing the voice of your customer is essential in delivering a better customer experience. Yet, despite all the work being put into your survey programs, your response rates are dwindling. Why? Because customers are increasingly reluctant to volunteer their time to participate in your research.

Think about it. How many times have you, yourself, received a “brief” survey from a company, and instantly deleted it because it wasn’t worthy of your time? (Don’t feel bad. We’re all guilty.)

So, why Simple Survey for Salesforce®?

1. Create simple, one-click surveys


Simple Survey offers one-click transactional surveys — surveys that are just as easy to take as they are to delete. The email itself is the survey. No time-consuming questions or navigation problems. Just one question, one click, and you have a response. You save your customers time, and you increase your response rates in the process!

You can use Simple Survey to measure your Net Promoter ScoreSM (NPS) and Customer Satisfaction (CSAT) score, as well as record likes/dislikes or yes/no question responses with our latest Thumbs Up/Down survey type.

2. Send transactional surveys

Simple Survey is 100% native to Salesforce, so it seamlessly works with existing business processes. Surveys can be sent from a Case, Account, Contact, or any custom object.

For example, you can choose to have surveys sent when Cases are closed (or for every nth case closed). These types of transactional surveys are vital to increasing survey response rates because they are sent while the experience is top of mind for the customer.

3. Eliminate survey fatigue

Eliminate survey fatigue

Over-surveying your customers is a surefire way to frustrate them and reduce your survey response rates. Simple Survey has functionality built in to eliminate survey fatigue. You can choose when and how often surveys are automatically sent.

4. Respond from anywhere, at any time

Surveys are mobile friendly — recipients can respond directly from their inbox, even when they are on the go. The response is immediately captured in Salesforce and they are taken to a landing page where they can optionally answer additional questions.

We designed Simple Survey to increase survey responses and capture actionable data that will help your organization deliver a better customer experience.

See for yourself!
Take a test drive of Simple Survey and see how easy it could be for your customers to provide feedback.

Christina Christ
Christina Christ
Christina Christ
Christina is the Senior UX/UI Designer at Internet Creations