This Girl is On Fire


Internet Creations Business Analyst Rebecca Lammers Named a Salesforce MVP

By Bari Faye Siegel

What a difference three years can make.

In the summer of 2013, Salesforce was a solution many companies were using to create workplace efficiency and enhance agent productivity. Other companies embraced the robust power of the cloud-based platform, but not the Dallas-based insurance dotcom where Lammers headed a busy call center and sales team.

“We were evaluating CRMs and, regardless of what question I searched, Salesforce kept popping up as a solution,” she recalls. “I was intrigued by the fact that the platform is so customizable and that I didn’t need an IT background to use it. I couldn’t wait to get started.”

Her story fast forwards quickly.

Lammers decided to switch careers and, within a few months, found a company willing to give her a chance as a Salesforce admin. Almost three years later, in early 2016, she joined Internet Creations as a business analyst and Salesforce Consultant, based in the company’s Dallas office. This summer, she was recognized as a Salesforce MVP. It’s an incredibly prestigious honor; there are only 210 MVPs in the world.

The Summer 2016 Class of Salesforce MVPs includes 21 first-time honorees and 110 renewals. Founded in December 2010, the Salesforce MVP Program recognizes “exceptional individuals within the Salesforce ecosystem for their leadership, expertise, and ongoing contributions in the Salesforce Community.”

“Rebecca has been officially and publicly recognized as being an exceptional leader in the Salesforce community,” said Glen Wilson, director of talent at Internet Creations. “We at IC have long understood and appreciated the incredible energy, patience and knowledge Rebecca brings not only to her position, but to our team overall. Her commitment to our customers and the Salesforce community at-large is unwavering. Her enthusiasm is contagious and her willingness to share her knowledge is wonderful.”

She’s got both feet on the ground

For Lammers, being named an MVP is icing on the cake – the cake being a career she loves, working on behalf of customers whose challenges, questions and successes drive her to improve and, then, improve some more. When she reflects on being named an MVP, she first-and-foremost views it as an exceptional opportunity to have an impact on others.

Of course, she is eager to take advantage of some of the tangible benefits that come with the MVP title, including access to Salesforce executives at exclusive networking events, speaking opportunities at Dreamforce, and special briefings with members of SF product and marketing teams. And, while she proudly wears her official MVP pin, the real benefits of MVP recognition go far beyond those types of rewards.

As cliché as it may sound, Lammers is ever-focused on paying it forward. “When I see something, I want to do something – especially when I see someone struggling. I want to help them understand,” she says.


Have a Salesforce challenge? Meet with Lammers during Dreamforce at one of the two MVP-Led Community-Powered Circles that she is participating in on Wednesday, Oct. 5, at 11 a.m. (Topic: Service Cloud) and Thursday, Oct. 6, at noon (Topic: SF Adoption) at the San Francisco Hilton. These are small, round-table discussions that offer attendees face time with an MVP. Don’t miss out! Register now to secure your seat.

Also, two other places to meet-and-greet our MVP Rebecca Lammers:

  • Automation Station (Topic: Being a Business Analyst) Tuesday, Oct. 4, from 2 to 4 p.m., Admin Meadow at Moscone West
  • Thirsty Bear Brewery (steps from all the action) on Thursday, Oct. 6, from 2-4 p.m. (Food, drink and answers to your toughest Salesforce questions await!)


To this end, she is planning to further invest herself in her outside-of-business hours endeavors; Lammers is an active leader in the Salesforce Success Community and Women in Technology Diversity groups. She also co-leads the Dallas Women in Technology User Group with colleague Courtney Swayze and proudly boasts that the group is one of the top 10 largest women in tech user groups in the world.

Her work, outside of the office, is one of the many things that brought Lammers to the attention of the Salesforce MVP selection committee. She is passionate about encouraging women to get involved in the technology marketplace and is eager to be a part of any support network that will have her.

You can try but you’ll never forget her name

One of the people who nominated Lammers for the coveted MVP recognition is Christina Moren, a Dallas-based independent Salesforce consultant. Moren met Lammers in the Women in Technology User Group. She said was amazed by the way Lammers extended herself, personally and professionally, to all the members of the group who were eager to become certified Salesforce admins. Lammers co-led a study group to help people studying for Salesforce Admin 201 exam. Moren, and many others, took Lammers’ course and passed the exam the first time around.””Rebecca has gone out or her way to share her knowledge and teach everyone in a way that ensures we are successful. Her willingness to help others in the community is extraordinary,” Moren said. “She just goes out of her way to help people. And, I know her incredible demeanor always shines, especially with her customers. I felt it from the first time I met Rebecca.”

Not coincidentally, Kelly Wood, Director of Internet Creations’ Salesforce Practice, felt the exact same way from the moment she first met Lammers at a Dallas User Group meeting. Actually, they didn’t meet; Lammers made a short presentation and Wood listened, incredibly impressed by her poise and knowledge.

“When Rebecca is explaining how to solve a problem, she does it in a way that is so engaging and relatable. She is able to technically solve problems and get others to understand not only the `how’ but the `why.’ I noticed it from the moment I first heard her speak,” Wood said. “Rebecca shows a level of empathy and understanding about Salesforce and people that is very mature. Yes, she is a very strong leader. And, yes, she has a very strong personality. But it’s really Rebecca’s ability to listen to others and to actively participate in a conversation that makes her an MVP.”

They can see the flame that’s in her eyes

When she first started using Salesforce, Lammers said, she sought support and advice anywhere she could find it. She wanted to do everything possible to get access to people with information. She wanted to learn everything she could learn. “Now, I want to be a solution, a go-to resource for others. I want to provide access to free education and a safe place to ask questions.:

To that end, Lammers and her fellow IC business analysts have been holding regular “expert office hours” weekly to answer any and all Salesforce questions employees at Internet Creations may have. This has been incredibly helpful for new hires and experienced team members, alike. “Teaching people helps me understand a process. I learn from everyone’s Salesforce questions. As I learn about the obstacles people are experiencing, I am eager to find solutions. The truth is, they are teaching me as I am teaching them.”

Further, she said is proud to be known as an MVP, mostly because of the opportunity it affords to work with other MVPS. “The MVP program started in 2010 and there were four MVPs that year. It’s 2016 and there are 210 MVPs in the world. And, I’m one of them. The most valuable thing to me is that I now am able to call these people peers. Being an MVP provides me with a platform to continue the work I am most passionate about, namely furthering the conversation about diversity in technology.”

True equality, Lammers says, will come about when women and people of color are given more opportunities to play active roles in the innovative technological marketplace. “It’s time to stop talking about creating a culture of inclusion and diversity; we need to make it happen. This will require people in leadership positions to be part of a solution. I want to be a part of not only the conversation but the solution.”

She’s on top of the world

While she knows that her talents are sought after and needed (and respected!) at home (Internet Creations, the greater Dallas marketplace and the Salesforce community at-large), Lammers is also focused on her ultimate global plan of action.

“On a global scale, if we are creating more jobs filled by women, and giving women access to better job opportunities, we are working together to decrease the gender gap. That, in turn, will increase the average pay for everyone. And, on a selfish level, if I’m exposing myself to more diversity and people of different backgrounds, it helps me learn more solutions because they are teaching me from their point of view, just as I’m teaching them.”

Going forward, Lammers would like to start running workshops for younger women or for women returning to the workforce. She wants to teach them Salesforce and get them certified and prepared for a career in one of the fastest growing industries.

At the end of the day, Lammers is not Alicia Keys. A singing career isn’t in the cards for her. But Lammers’ knowledge of Salesforce, compassion for others and her willingness to share herself is the stuff stars, somehow, innately possess.

Chad Meyer, CEO of Internet Creations, wholeheartedly agrees and warmly congratulates her on her MVP achievement. “Rebecca possesses an uncommon balance of technical depth and business acumen which, when combined with her enthusiastic personality, makes her truly a rock star.”

Follow Rebecca Lammers on Twitter at @Rebecca_Lammers to find out where she will be throughout Dreamforce. Additionally, you can reserve some time with an Internet Creations team member who will answer your toughest Salesforce questions and show you how we can transform your Salesforce org. 

Bari Faye Siegel
Bari Faye Siegel

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